Ford Motor Business Analysis

Ford Motor Business Analysis Introduction: Ford Motor company is one at the worlds largest manufacturers of automobiles and the worlds largest producer of trucks. Under the leadership at the Henry ford, the company implemented the assembly lime method of mass production and made the cars affordable for middle-class consumers. Ford is the second largest vehicle maker in the United States based on overall sales, trading only general motors corporation. Fords subsidiaries include the Hertz corporation, the worlds largest car rental company, and the worlds largest provider at automotive financing. Ford markets vehicles under the brands of ford, Lincoln, Mazda, Mercury and Volvo. Ford introduces methods for large scale manufacturing of cars and large-scale management of and individual workforce using elaborately engineering manufacturing sequence typified by moving assembly lines. Ford is currently the fourth largest automaker in the world based on number of vehicles sold annually. In addition to the Ford, Lincoln and Mercury brands, Ford also owns Volvo cars of Sweden, small stake in Mazda of Japan and Aston Martin of England. Fords former U.K subsidiaries Jaguar and Land Rover were sold to Tata motors of India in March 2008. Vision: Become the worlds leading company in the automobile products and services. Production of the largest numbers of cars with the simplest design and for lowest possible cost. Mission: Production of affordable vehicles for general public, with their mission, â€Å"put the world on wheels† Commitment in providing outstanding product and service for a globally diverse family, with proud heritage. Objective: Mass consumption of products with mass production, by increasing productivity. Doing the right things for customers who are society, people and environment. Five years strategy analysis of Ford There has been a sales down Ford motor company has applied different market strategy to maintain the position in new market for the current product. Ford continues to plan the special edition models of Mustang. Ford could put the next generation Mustang on the world market developed in Australia in around the 2012 or 2013. The fusion, which is now rides modified Mazda 6 platform, is likely to move to Fords global EUCD platform around the 2018 or 218 modal year. Since a long, the Ford is focusing on gaining and maintaining competitive advantages in this hyper competitive climate during the difficult economic environment. It had now faced the downturn in its sales and lost in market shares in the global perspective market, comparing to Far East Manufactures such as Hyundai. The strategies it has been persuading are; I. Differentiation: Differentiation is the offering the products or services which are uniquely different from those of its competitors. The Ford is defining the new range of products with differential quality of fuel efficiency, technology and aesthetics. It is continuing to introduce eco-boost engines for environment safety, fuel saving technology, six speed transmissions across wide range of vehicles. It has adopted most top safety features (roll stability, break support radar) for more convenience in all of its brands (Flex, Escape, Lincon MKS and Mercury Mariner e.t.c). It has also evaded technology like Active park assistant, Navigator, sexy Body Style, Interior etc. Ford is still continuing to introduce the advance form of battery technology through vehicles electrification programs. II. Cost Leadership: This is a strategy where the organisation enables itself to provide the product and services at a cost less than any other competitors. Ford as the innovative company is persuading competitive pricing strategies to its products and services. Comparing to its major rival competitors like Toyota and Hyundai, Fords pricing strategies is competitive with reference to the new technologies that it incorporates. However, the decline sales data and the decreasing customer confidence have displayed the importance of restructuring the pricing strategy to gain competitive advantage against competitors. Therefore Ford is moving towards the virtual tie on pricing level with high quality gain, superior style and interior, and fuel economy technologies. III. Focus: This is the strategy where the organisation targets its product and services at a given sector of market with great accuracy and with deft of capabilities and knowledge to support its position in the sector. Ford is establishing global marketing sales and service operations to integrate and drive more consistent and compelling connection with costumer around the world. It is implementing the ‘One Ford marketing vision to enhance cost saving and higher quality communication. It is expanding the licensed merchandise around the world to enhance the Ford brand image. Ford is focusing on new global small cars, Fiesta, Fusion, mid cars and utilities to achieve the more balanced global portfolio. The Ansoff matrix: Various strategic models can be employed to analyze and make marketing decisions. The Ansoff Matrix is well known classic strategy building model developed by H. Igor Anssof. The purpose of this model is to analyse the organizations approach to its product and markets. It plays an invaluable role in ascertaining whether an appropriate marketing strategy is being pursued and revels the possible, new opportunity. i. Market penetration: Ford with the wide range of product portfolio can look further penetrating its current market with its existing products. It is persuading strategies like ‘One Ford and ‘Global Marketing vision to provide high quality communication about its product and services. Its can further develop cost efficiency with quality and innovations to penetrate market all around the world. Due to relatively low risk involve in this strategy, the Ford Company can look forward to increase the substantial market portfolio by introducing new product features, competitive pricing and technologies. ii. Product development: This strategy means absolutely new products to make them more suitable to known market. Ford is investing in new smaller fuel efficiency vehicles to achieve more balanced global product market. It is applying ‘One Ford marketing techniques to convey high level communication, and expanding licensing merchandise all around the world to capture new markets. Therefore, it is very essential to ford to enhance brand imaging to achieve competitive success. This includes integrating companys marketing team members, global agencies and suppliers. iii. Market development: This strategy emphasis on expanding markets beyond those in which current products are sold. To enhance market development, Ford needs to understand the requirement and culture of the new market. The effective cost evaluation and perfect pricing is necessary with reference to its competitors. Therefore primary focus is need to be given on the quality in the minimum cost, in comparison to the competitors, to capture newer markets like China, India, Hongkong etc. The market entry risk is higher; therefore it is necessary to understand market behaviour. iv. Diversification: This strategy means new product to the new market. Ford is introducing the new products in coming year with global vision of ‘One Ford. It is introducing ‘new small car, plug-in-hybrids, battery powered vehicles and many more with smart technologies, economical and environmental friendly. Therefore it must consider on cost efficiency, reliability and its competitors activities. Due to high risk associated with this strategy, a great deal of market research is needed to be carried out before investing in new markets. Above are the strategic options available to turnaround Ford into sustainable strategic options. The ford comparing to other competitors, it lacks clear assessment in its pricing strategies, despite of its quality and technology. In this current economic downturn, customers are lacking confidence, thus Ford need to take step to move forward with its smart technologies, style and affordability. Conclusion: The Ford motor company is growing profitable global automotive company. It is streamlining and globalizing operations, to introduce more products that customer really want and value. It has aggressively restructured its operations to match production to demand, and it has shifted to a more balanced product line up offering the highest quality, safety, and value and fuel economy. The hard work global team as positioned Ford to survive the current recession, and succeed to earn good amount of profit in the third quarter of 2009. Ford is undergoing to most rapid and far ranging transformation, so that it can lead into the future with great new products.

Free Will or Predestination: Who Controls Our Fate?

â€Å"If you can hold it in your hands then you can fold it by commands but if its fate to understand , fate cannot wait and is unmanned, the decisions you make will lend fate a hand. †- Unknown After analyzing the manuscript ,Macbeth, it can be said that fate is not determined by pre-destination but by free will. This is proven when Macbeth takes his fate into his own hands by killing his cousin, King Duncan, in order to become king of Scotland. It is a dispute started by Christians that has traveled throughout different time periods, races, and religions. Are our lives already planned out or do we hold the key to our own fate?The King James bible says that pre-destination and free will can Co-exist but many choose one extreme or the other. In the story of Macbeth, the main character is visited by three witches who prophetize that he will become king of Scotland but do not give details as to how or when he will take the throne. (p. 17 lines 59-63) Under the influence of his w ife, Lady Macbeth, Macbeth does not wait for the prophecy to unfold and freely kills his cousin King Duncan in order to take control of Scotland. Throughout the play, his ambitions and insecurities lead him to freely become a murderer in order to get what he wants in life.As previously stated, the argument of free will or predestination has been around for centuries and is rooted in religion. The theory behind predestination is that God has already predetermined who will get into heaven and has planned everyone’s life out for them. Every decision made, no matter good or bad, was determined by God before you were born. (David Bennett. ) Those who believe in predestination are often classified as Calvinists, after John Calvin who is the man behind many of the predestination theories, or Reformed theologists.Free will is defined as, â€Å"The power of acting without the constraint of necessity or fate; the ability to act at one's own discretion. † (Merriam-Webster diction ary) In terms of religion, free will is the idea that gives each individual the opportunity to choose what they will believe in and make the decision to follow Christ or not. The theory behind free will is that one can act on his or her own without having their fate predetermined for them. In Macbeth’s case, he acted upon free will by taking fate into his own hands rather than waiting to see how his life would unfold.The witches role in the play is key because without their prophecy, Macbeth would have continued on living his life normally. Although it may have been controversial during the time period, the witches role is important because they add another dimension to the play, a sense of mystery. The weird sisters, as they are often referred to as, bring a supernatural feel into the play because of their appearance and abilities It is because of them that the story is set into motion and the audience witnesses the fall of Macbeth and the blood trail that he leaves in his w ake.Although some readers choose to fault the witches with the fate of Macbeth, it is ultimately his fault because he makes the final decisions to commit the murderous deeds. They planted the seeds but Macbeth nurtured them, allowing them to grow into something bigger than himself and everyone else around him. Macbeth’s misinterpretation of the prophecy shows his weak character, which allows Lady Macbeth to manipulate him into doing what she feels should be done. He believes everything he hears to be true and after the murder of Duncan, he commits crimes without hesitation.Every decision that Macbeth made was of his own mind and action unlike Banquo who says, â€Å"Sometimes we hear favorable things that may bring us to harm. † While Banquo was also intrigued by the prophecies, he did not allow them to take over his life. In fact he says, â€Å"New honors come upon him like our strange garments, cleave not to their mould But with the aid of use. †(p. 20 lines 15 7-159) From this statement, the audience could gather that Banquo feels that these positions are unnatural to them.If Macbeth was in the right frame of mind instead of being driven by greed and deadly ambition, he might have experienced the same feelings as Banquo. The murders committed by Macbeth were justified in his mind as something that just â€Å"had to be done†. Immediately after the murder of King Duncan, Macbeth expresses his deep sorrow and regret. (p. 34 lines46-51) This guilt begins to drive him insane and he becomes extremely paranoid. Lady Macbeth expresses her need to make the murder of King Duncan happen so that they can gain the titles they deserve in Scotland. p. 28 lines 53-65) In modern day interpretations, Lady Macbeth is sometimes seen as the fourth witch because she too plays an important role in Macbeth’s downfall. While it is ultimately his final decision to commit these murders, she also planted deadly seeds in his head. Impatience, selfishnes s, and greed allow Macbeth to become victim of his own desire. Macbeth’s careless use of free will eventually led to his wife’s death and his lords turning their back on him. While he had high hopes for his reign, he was eventually the cause of his own demise.

A Brief Note On The Fast Food Industry Essay - 1377 Words

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Shakespeares Macbeth - The Proud Characters of Macbeth...

Duncans and Macbeths downfalls in Shakespeares play Macbeth results from their reluctance to question the motives and actions of others. It was that absolute trust, believing that no one would try to rise up against them, that foreshadows the murders of both characters. Duncan, the first to fall prey to over-confidence, trusted the Thane of Cawdor completely until he discovered that the Thane was a traitor who was betraying him. In Macbeths case, he believed the prophecies of the three witches without realizing that they have ulterior motives behind their glimpses of the future. Mabeth shows similar weakness when he accepts the vague statements of the apparitions as absolute fact instead of considering and acting rationally upon†¦show more content†¦When he says, This supernatural soliciting cannot be ill, cannot be good; if ill, why hath it given me earnest of success, commencing in a truth, (I, iii, 130-33) he believes that his prophecies will all be fulfilled even though he has already become Thane of Cawdor and Glamis without the help of the witches. Tragically, he fails to realize why the witches are seeing into the future for him. They are prophesying because they know that Macbeth will perform the evil deeds, which they are in favour of, necessary to accomplish his new-found goals. Macbeth, on the other hand, assumes that the witches purpose is to serve him and that because of his notoriety and local celebrity, they would not dare have plans of their own to deceive him. 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